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Maersk Group Nominated for CSR Award at Lloyd’s List Global Awards 2015

At Maersk Line, we believe that we are more than the sum of our vessels. We play an important role in the communities where we operate, also in times of crisis. In 2014, Maersk Group reaffirmed its long-term commitment to Ebola-hit countries by USD1 million donation to the UN humanitarian relief efforts. Maersk Line ensured continued services to the continent and extra equipment enabling trade and ensuring a regular flow of food and relief supplies.

With the overall goal of preventing massive disruptions in trade and aid relief, the Maersk Group leveraged on its core competences, assets, and active UN partnership enrollment, and thereby assisted in containing the outbreak.

Keeping trade lanes open:

In Liberia, one of the most severely affected countries; Maersk Line, accounts for 75% of the total seaborne trade flows. Also the port of Monrovia is operated by the Maersk Group business unit APM Terminals and manages 99% of the import/export flow.

Maersk Line ensured continued weekly calls to Liberia, Conakry and Sierra Leone dedicating four vessels in one specific loop to enable trade in these countries. APMT continued operating the port while taking precautionary measures following WHO advice. Keeping the Ebola-hit countries connected to global trade and aid relief has thus been one of the biggest contributions.

Safety as paramount:

Keeping business as usual during the outbreak required rigorous health and safety measures to protect port employees, seafarers and contractors alike. The efforts and campaigns were successfully carried out with high discipline sticking to stringent protocols and no workers have contracted the disease to date.

Community support through UN partnership:

Beyond keeping the economy running, trade lanes and ports are crucial in sustaining the humanitarian relief supply chain.

Through the Group’s partnership with the UN Logistics Cluster led by the World Food Programme, a USD1 million contribution in pro-bono services was allocated to support their relief efforts. 11,000 tonnes of shipping capacity were donated, more than 480 containers of food, medical supplies and vehicles from around the world to the affected countries were transported. In addition, 72 containers and 11 reefers were donated for storage purposes in warehouses and medical centres and more than 25 humanitarian organizations were supported.

Community support through government relations:

APM Terminals Monrovia built and donated an Ebola treatment centre for the Liberian government, consisting of 50 tents for 100 patients, 10 tents for doctors and staff, showers, toilets and a disposal site. The tents were made of plastic liners donated by Maersk Line.

If port operations had ceased or trade lanes had been affected, the global efforts to fight Ebola would have been severely hampered. Despite the logistical and operational challenges posed by the Ebola threat, the Maersk Group stood up to its social responsibility and played a vital role in enabling the supply of aid and relief cargo as well as minimizing damages to local economies. These are all efforts that work to demonstrate the Group’s long-term commitment to the region.

Maersk Line welcomes Suez Canal Expansion

The construction of a second waterway at the Suez Canal now allows north- and southbound vessels to pass each other through most of the canal. This means shorter transit time and more traffic through the important trade link.

20150804-Suez-Canal-Story-01

The enlargement of the canal will reduce the southbound transit time from 18 to 11 hours and allow larger vessels to pass through the canal. 

20150804-Suez-Canal-Soren-Toft

After more than 43,000 workers dug out 242 million cubic meters of soil in only 12 months, the new and enlarged Suez Canal will be declared officially open Thursday 6 August 2015. Thereby, one of the world’s most important trade routes – the almost 150 year old waterway between the Red Sea and the Mediterranean – has doubled its capacity. “Suez is a vital connection in the world’s infrastructure and this expansion will both help us, as a heavy user, and support global trade flow,” says Søren Toft, Chief Operating Officer in Maersk Line, who will go to Egypt to attend the Grand Opening.

“The project confirms the Suez Canal Authority commitment to accommodating growth in trade and vessel sizes, an effort we welcome from all our partners and suppliers,” Toft says.

 

20150804-Suez-Canal-Story-MaerskSheerness-test

Maersk Sheerness carrying 4427 containers was part of the first test trip through the new canal on Saturday 25 July. Maersk Sheerness was heading from Singapore to the Newark and had a smooth passage through Suez. 

Shorter transit time

The Suez Canal is the shortest shipping route between Europe and Asia. It opened in 1869 and since then the canal has allowed ships to cut some 7,000 km off the distance by avoiding the trip around the south of Africa.

The enlargement of the canal will reduce the southbound transit time from 18 to 11 hours and allow larger vessels to pass through the canal. Furthermore, it will allow up to 97 ships to pass through per day, whereas before it could handle only 49.

“When we sail large vessels such as the Triple-E we have very little room for error. The enlargement of the canal combined with additional training of the Suez Canal pilots will increase navigational safety,” Toft says.

20150804-Suez-Canal-Story-BeforeAfter

After more than 43,000 workers dug out 242 million cubic meters of soil in only 12 months, the new and enlarged Suez Canal will be declared officially open Thursday 6 August 2015. 

Investing in the Suez Zone

The enlargement of the canal is part of developing the Suez Canal Zone – the area surrounding the canal. The Suez Canal Container Terminal (SCCT) run by APM Terminals is at the north eastern mouth of the canal in Port Said. The managing director, Klaus Holm Laursen, hopes that the development of the zone over time will mean more containers to go through his terminal.“It is a noticeable achievement to do such a large infrastructure project in short time. We hope it sends a strong signal to investors that they can invest in the Suez Canal Zone and that we will see increased economic activity in the area,” Laursen says.

“With our strategic location as last port of call before the European Union, Turkey, the Levant and Black Sea areas, East Port Said offers an ideal location for many industries and distribution centres.”

20150804-Suez-Canal-Map

With the enlargement in place the Suez Canal now allows two way traffic in 95 km out of the passage’s 163 km. 

 

Article authored by Peter Torstensen

Maersk Line welcomes Suez Canal expansion

The construction of a second waterway at the Suez Canal now allows north- and southbound vessels to pass each other through most of the canal. This means shorter transit time and more traffic through the important trade link.

20150804-Suez-Canal-Story-01

The enlargement of the canal will reduce the southbound transit time from 18 to 11 hours and allow larger vessels to pass through the canal. 

20150804-Suez-Canal-Soren-Toft

After more than 43,000 workers dug out 242 million cubic meters of soil in only 12 months, the new and enlarged Suez Canal will be declared officially open Thursday 6 August 2015. Thereby, one of the world’s most important trade routes – the almost 150 year old waterway between the Red Sea and the Mediterranean – has doubled its capacity. “Suez is a vital connection in the world’s infrastructure and this expansion will both help us, as a heavy user, and support global trade flow,” says Søren Toft, Chief Operating Officer in Maersk Line, who will go to Egypt to attend the Grand Opening.

“The project confirms the Suez Canal Authority commitment to accommodating growth in trade and vessel sizes, an effort we welcome from all our partners and suppliers,” Toft says.

 

20150804-Suez-Canal-Story-MaerskSheerness-test

Maersk Sheerness carrying 4427 containers was part of the first test trip through the new canal on Saturday 25 July. Maersk Sheerness was heading from Singapore to the Newark and had a smooth passage through Suez. 

 

Shorter transit time

The Suez Canal is the shortest shipping route between Europe and Asia. It opened in 1869 and since then the canal has allowed ships to cut some 7,000 km off the distance by avoiding the trip around the south of Africa.

The enlargement of the canal will reduce the southbound transit time from 18 to 11 hours and allow larger vessels to pass through the canal. Furthermore, it will allow up to 97 ships to pass through per day, whereas before it could handle only 49.

“When we sail large vessels such as the Triple-E we have very little room for error. The enlargement of the canal combined with additional training of the Suez Canal pilots will increase navigational safety,” Toft says.

20150804-Suez-Canal-Story-BeforeAfter

After more than 43,000 workers dug out 242 million cubic meters of soil in only 12 months, the new and enlarged Suez Canal will be declared officially open Thursday 6 August 2015. 

Investing in the Suez Zone

The enlargement of the canal is part of developing the Suez Canal Zone – the area surrounding the canal. The Suez Canal Container Terminal (SCCT) run by APM Terminals is at the north eastern mouth of the canal in Port Said. The managing director, Klaus Holm Laursen, hopes that the development of the zone over time will mean more containers to go through his terminal.“It is a noticeable achievement to do such a large infrastructure project in short time. We hope it sends a strong signal to investors that they can invest in the Suez Canal Zone and that we will see increased economic activity in the area,” Laursen says.

“With our strategic location as last port of call before the European Union, Turkey, the Levant and Black Sea areas, East Port Said offers an ideal location for many industries and distribution centres.”

 

20150804-Suez-Canal-Map

With the enlargement in place the Suez Canal now allows two way traffic in 95 km out of the passage’s 163 km. 

 

 

Article authored by Peter Torstensen

 

Maersk Line nominated at the European Digital Communications Award for its social media presence

Maersk Line’s social media presence has been recognised by the European Digital Communications Awards and nominated for the award in the category ‘Social Media Platforms’.  The nominations were announced on July 30 2014 and the awards ceremony would be taking place in September 2015 in Berlin.

ship_for suru

With over 2 million followers across a number of platforms, Maersk Line’s social media is vital for communicating to a number of key audiences including our customers, the shipping industry, the media, Maersk Line employees and of course, our fans. Maersk Line has been lauded for its early adoption of social media – being the first shipping company and one of the first B2B brands to engage actively in the space. At European Digital Awards, Maersk Line’s strategic change of focus from communications to commercial has been identified.

Davina Rapaport, Maersk Line’s Pulse and Social Media Manager explains more, ‘Maersk Line’s new social media challenge has been to change the focus from communications to commercial and extract bottom line benefits from our social media channels, whilst never losing our community spirit’.

‘Social media is a natural part of our marketing strategy and no longer a “nice to have”. We have moved past simply accumulating followers to meeting our customers where they spend their time with meaningful messages which can effectively convert interest to business. We’re honoured that our social media presence has been recognised’ says Louisa Loran, Maersk Line’s Global Head of Brands and Customer Insights.

‘Maersk Line’s various social media platforms have been curated to communicate to different audiences with different motivations for engaging with the company. LinkedIn has a strong industry and customer focus whereas channels such as Instagram are utilised more for communicating Maersk Line’s brand proposition and engaging with our global workforce and the fans’, Davina adds.

This is the second time that Maersk Line has been recognised for excellence in social media by the European Digital Communications Awards having previously won a similar award in 2012.

Below are the links to Maersk Line’s key social media channels:

https://twitter.com/MaerskLine

https://www.facebook.com/MaerskLine

https://www.linkedin.com/company/maersk-line

https://instagram.com/maerskline/

About Maersk Line

Maersk Line is the world’s largest container shipping company, known for reliable, flexible and eco-efficient services. We provide ocean transportation in all parts of the world. We serve our customers through 374 offices in 116 countries. We employ 7,100 seafarers and 25,500 land-based employees and operate 608 container vessels.

We market our services through the Maersk Line, Safmarine and SeaLand (Intra-Americas) brands. Maersk Line is the holding company for MCC Transport (Intra-Asia), Seago Line (Intra-Europe) and Mercosul (Brazil).

Maersk Line is part of the Maersk Group, headquartered in Copenhagen, Denmark. The Group employs 89,207 people in around 130 countries. 2014 revenue: USD 48 billion.

Maersk Line appoints new Country Manager for Australia and PNG

Maersk Line has appointed Anthony Randell as the new Country Manager for Australia and Papua New Guinea (PNG), effective as of 1 August 2015. He will be based in Sydney and report directly to Lars Mikael Jensen, Regional Asia Pacific CEO.

Anthony joined Maersk following the P&O Nedlloyd acquisition. His career spans a broad range of commercial and operations roles, in numerous locations including US, Denmark and Taiwan, where he was the Country Manager from 2010 to 2013. Most recently, Anthony held dual roles in the Australia organisation, heading both the Customer Service and Operations functions.

Being the first native Australian to take on this role, Anthony is looking to build on the current strong foundation as he leads the organisation to the next level. “My first focus will be putting together a strong leadership team by filing the Customer Service and Operations Manager roles. Then as a team, we will intensify our focus on service so customers will recognise and value us as being better than competition,” says Anthony.

Regional CEO, Lars Mikael Jensen comments, “Anthony has played a crucial role in the performance delivery of the Australia organisation. As the regional focal point for customer service, he has been instrumental in improving service delivery to other countries. We are very pleased to welcome Anthony to the regional management team as we continue to drive towards a higher and consistent service level across the different countries in the Asia Pacific region.”

Maersk Line is currently one of the market leaders in Australia and Papua New Guinea, and its market share has remained steady over recent years. ”We will continue to look for opportunities to extend our network in Australia and ensure we offer competitive products. We also see solid growth into and out of Papua New Guinea and this will also remain a key area for us to further develop. Overall, creating room for growth will be a key success factor for us,” adds Anthony.

Anthony takes over from Nicolaj Noes, who has been the Country Manager since August 2010. Nikolaj will be moving on to head the Asia Pacific Liner Operations Cluster, based in Singapore.